ViaLondonCityAirport.com, a dedicated travel and tourism portal for East London, has developed a School’s Out campaign - DiscoverEastLondon.com.  Now that the school summer holidays are here, children everywhere are very excited and wait with anticipation to be entertained.  Parents however may not be quite as excited, but DiscoverEastLondon.com could change that.  The School’s Out Campaign will help anyone to plan, but also be spontaneous; a mixture of planning and taking it day by day is a good way to make the most of the holidays.

The campaign has been designed to help parents to survive and even enjoy the six-week holiday, without getting bored or going broke.  DiscoverEastLondon.com is a comprehensive guide, which allows families to explore all that  East London has to offer.  Many people would not consider East London as a leisure destination and are certainly not aware of the number of attractions.

The campaign provides a detailed itinerary for a perfect family summer outing.  Explaining how to get around using public transport and where to stop for refreshments.  It also lists child friendly restaurants, plus useful tips, especially when out with a family, for example where you will find the nearest toilet!

Nikki Archer-Waring, General Manager for ViaLondonCityAIrport.com, believes the campaign provides information for parents which helps them to make the most of the six week summer holiday: “When you’re a child, there is no greater feeling than knowing for the next six weeks, there is no school, no homework and generally no problems.  For parents those same six weeks can become a nightmare, juggling childcare, trying to organise time off, as well as being seen as a bottomless source of money and entertainment.

“Having done all the work for you, the site takes away the stress of thinking about what you can do; parents simply visit the site and choose from a long list of attractions, which cater for all ages.  What is very obvious from our research is that entertaining your children in East London does not necessarily mean spending lots of money.  Whatever your budget, it is very easy to have fun when exploring the East London.”

Source: London City Airport
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