Virgin Express Introduces its Brand-new Website

Now more than 80% of the bookings are made via . Recently the Virgin Express’s website has undergone a major re-styling. The lay-out has been refreshed, updated and at the same time new features have been added. The Belgian low fare carrier remains faithful to its core internet principles of user-friendliness, transparency and speed, for which it is renowned.

Ursula Silling, Commercial Director of Virgin Express, commented: "Since a couple of years the website is our company’s prime distribution channel. More than 78% of our seats are being sold over the internet. It is therefore no coincidence that we pay a lot of attention to the user-friendliness and other features of our website".

Virgin Express Website Undergoes New Look & Feel
She added: "Together with Duval Guillaume E we have put our previous website under the microscope. Test panels, consisting of both internet novices and specialists have put the new site to the test. The result is an efficient e-commerce tool that enables heavy users and new visitors to find their way easily and to make them at ease when booking a flight online".

The most important improvements are:

  • The refurbishment of the homepage;
  • There is a lot more information available on the destinations that the Belgian low fare carrier flies to (travel tips, wining and dining, cultural events, etc).

Ursula Silling added: "Thanks to these and a dozen other small changes the Virgin Express website has become a more flexible marketing and sales tool. It is also optimised for search engines and the partner pages with regard to hotels, car rental and other ancillary revenue activities."

Internet Bookings Reaches Nearly 80% of Total Bookings
In 2005, the number of internet bookings at Virgin Express has risen with more than 10 percentage points to 78.3%. (= 1,562,961 reservations).

For the first time in the existence of Virgin Express the e-turnover has passed the barrier of €100 million. Virgin Express remains one of the most important e-retailers in the Benelux.

In 2005, more than 78% of all Virgin Express bookings were done via its website. About 12% of the reservations came in via the call centre and 9% via the GDS-systems (Amadeus, Galileo and Worldspan).

Source: Virgin Express

For further information about Virgin Express, click here

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