United Airlines Brings Mai Tais to the Sky with New Trader Vic’s Menu: United introduces a Polynesian-inspired menu from Trader Vic’s restaurant on select flights

CHICAGO, Aug. 8, 2006 – United customers will now be served a taste of the islands with Trader Vic’s award-winning Polynesian cuisine and world-famous Mai-Tai cocktails, on select flights starting this month.  These new menu choices create a tropical experience for customers on all flights to and from Hawaii and on most United and Ted flights that are five hours or longer. "United is thrilled to partner with a renowned restaurant such as Trader Vic’s to provide our customers with a unique travel experience," said Bill Dove, United’s director of worldwide catering.  "Our new Polynesian menu brings the flavor and spirit of the Hawaiian islands to the air, elevating our customers’ in-flight experience and helping begin their vacations before they reach their destination."

To ensure utmost quality, each meal is designed exclusively for United by Trader Vic’s design chefs from San Francisco along with United’s Executive Chef Gerry Gulli.

"Inspired by his travels around the globe, Trader Vic Bergeron, who created Trader Vic’s 72 years ago, garnered international acclaim as a food and hospitality pioneer by introducing new audiences to unique foods, careful preparations and welcoming service," said Sven Koch, vice president of American and German Operations for Trader Vic’s.  "He would be pleased to know that a new generation of travelers onboard United can now savor Trader Vic’s award-winning island-inspired cuisine and world-famous cocktails en route to their own adventures."

Customers sitting in United First® and Business® class on flights to and from Hawaii will be served a complimentary Trader Vic’s original Mai Tai cocktail and fresh garden salad with the Trader’s signature Javanese dressing.  The main course includes restaurant favorites such as macadamia nut-crusted mahi mahi, Trader Vic’s barbeque-glazed short ribs and pan-seared chicken with miso-sake sauce.  The meal concludes with an ice cream sundae smothered in Trader Vic’s praline sauce.

On most United and Ted flights of five hours or longer, United Economy® customers can savor a taste of the islands through specially designed Trader Vic’s sandwiches and salads such as the Maui chicken sandwich or the sesame chicken salad.  All sandwiches are accompanied with a bag of chips, while salads include a fresh selection of seasonal mixed fruit.  Sandwiches and salads are available for $5.

About Trader Vic’s
Founded in 1934 by Bay Area cuisine pioneer Vic "The Trader" Bergeron, Trader Vic’s  Restaurant Group now includes an expanding collection of upscale, company-owned and franchised restaurants steeped in island-style service and atmosphere, stretching from the United States to Europe, the Middle East and Asia.  Incorporating different cultures from around the world, Trader Vic’s brand of hospitality has garnered international acclaim for introducing unique foods, careful preparations and welcoming service, as well as for inventing exotic, crowd-pleasing drinks such as the world-famous Mai Tai.  New Trader Vic’s restaurants recently opened in Bellevue, Wash., and Scottsdale, Ariz., with future locations scheduled to open in 2006 including:  Dallas; Las Vegas; Shanghai, China; Amman, Jordan; and Doha, Qatar.  More information about our other restaurant locations, the history of Trader Vic’s and branded food products, visitwww.tradervics.com.


Source: United Airlines
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