Chicago, Oct. 9, 2007 – United customers flying in United First class between the mainland United States and Hawaii will enjoy new Hawaiian-inspired cuisine before arriving in the Aloha state.  Honey saté-spiced glazed short ribs and prawn and black mushroom kebabs are two of the new entrees designed by Trader Vic’s exclusively for United customers and are available on select flights this month. "We’re pleased to bring new and delicious dining options to our customers traveling to and from Hawaii," said Charlie Ahmes, United’s vice president of Onboard Service.  "We are constantly working to enhance our in-flight service and offer our customers a taste of their Hawaiian vacation as soon as they step onto the plane.” 

Trader Vic’s design chef Paul Fabre collaborated with United’s Executive Chef Gerry Gulli on the menu, which was designed exclusively for United. United began serving entrees designed by Trader Vic’s last year. In the coming months, United will also begin serving Trader Vic’s pan-seared, sake-marinated halibut and Trader Vic’s black mushroom-stuffed chicken breast.

“We are excited to continue our partnership with United and are happy that passengers have had such a positive response to our culinary designs,” said Robert L. Davies, President of Trader Vic’s.  “Giving United customers a taste of Hawaii at 30,000 feet is a novel way to celebrate our island cuisine.”

United currently serves its first- and business-class customers Trader Vic’s entrees and complimentary Trader Vic’s original Mai Tai cocktails on most flights between the U.S. mainland and Hawaii.  On most United and Ted flights of five hours or longer, United Economy® customers can also savor a taste of the islands through specially designed Trader Vic’s sandwiches and salads such as the Maui chicken sandwich or the sesame chicken salad.  All sandwiches are accompanied by a bag of chips, while salads include a fresh selection of seasonal mixed fruit.  Sandwiches and salads are available for $5.
 

About Trader Vic’s
Founded in 1934 by Bay Area cuisine pioneer Vic “The Trader” Bergeron, Trader Vic’s Restaurant Group now includes an expanding collection of upscale, company-owned and franchised restaurants steeped in island-style service and atmosphere, stretching from the United States to Europe, the Middle East and Asia.   Incorporating different cultures from around the world, Trader Vic’s brand of hospitality has garnered international acclaim for introducing unique foods, careful preparations and welcoming service, as well as for inventing exotic, crowd-pleasing drinks such as the world-famous Mai Tai.  New Trader Vic’s restaurants have opened this year in Las Vegas; Dallas; Destin, Fla.; Shanghai, China; Amman, Jordan; and Doha, Qatar.  Additional openings scheduled for this year include,  Beijing, China which  opens November 15, and the Trader Vic’s Mai Tai Lounge in Dubai.  Restaurants in Chicago and Kansas City will open in 2008. More information about our other restaurant locations, the history of Trader Vic’s and branded food products, visit www.tradervics.com.
 
About United
United Airlines (NASDAQ:  UAUA) operates more than 3,600* flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C.  With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States.  United also is a founding member of Star Alliance, which provides connections for our customers to 855 destinations in 155 countries worldwide.  United’s 55,000 employees reside in every U.S. state and in many countries around the world.  News releases and other information about United can be found at the company’s Web site at united.com.

*Based on the flight schedule between Jan. 1, 2007 and Dec. 31, 2007.

Source: United Airlines
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